Every cast is a conversation with the water
Apparel built on the piers, jetties and surf of the South Bay — by the crew that films it every Friday.
King Harbor, California
Pick your water
We only sell what we fish in
What’s actually under the Topaz Jetty
Everybody fishes the Topaz jetty. Almost nobody has seen what lives in those rocks. We put a camera down there and found out, and it changed how we fish it.
Eight minutes, no filler. It’s our most-watched video by a factor of nine.
Built for ten hours, not ten minutes
The cheapest way to carry the brand
Fourteen kiss-cut designs in four sizes, from two inches to six. Indoor vinyl — tackle box, laptop, water bottle, truck glass. Put one on something that stays dry.
From the Colorado River to the Pacific
I’m Robert Jacobo III, an enrolled member of the Fort Mojave Indian Tribe. I grew up on the reservation in Mohave Valley, Arizona — a river kid, raised on water that runs instead of breaks.
These days I fish an ocean. King Harbor, the Redondo pier, the jetties out toward Palos Verdes. The water is different; the relationship isn’t.
RespectWaterCulture
Three words in the order they have to go in.
Respect
For the fish, for the water, and for the people who were fishing here long before any of us. We keep what we’ll eat and we’re careful with what we put back.
Water
King Harbor. Topaz. Avenue C. Malaga Cove. RAT Beach. We name our spots because we actually fish them, and we leave them cleaner than we found them.
Culture
Native-owned, Fort Mojave enrolled, run out of Redondo Beach — and open to anybody who wants to pick up a rod and learn out loud.
353 videos and counting
Ships from the USA
Printed and shipped stateside. Tracking on every order, and shipping shown at checkout before you pay.
Real measurements
Flat-garment measurements in inches on every apparel page, plus a full size and fit guide. No guessing.
30 days to change your mind
Unworn and unwashed, 30 days from delivery. If we got it wrong, we cover the return.
Bite windows, new videos, first look at drops
One email when there is something worth saying. No spam, just the water.
